Ermahgerd

About

Ermahgerd (also known as "Gersberms" and "Berks"), a rhotacized [26] pronunciation of "oh my god," is an image macro series featuring a photo of a young woman holding several books from the children’s horror fiction series Goosebumps . The phonetically written captions are meant to sound like a speech impediment caused by the use of an orthodontic retainer, often using the snowclone template "Ermahgerd X."

Origin

On March 14th, 2012, a post titled "Just a book owners smile…" was submitted to the /r/funny [9] subreddit with a photo of a young girl posing with three Goosebumps books and her mouth agape in excitement. A comment posted by Redditor plantlife [10] linked to a Quickmeme submission of the photo with the caption "Gersberms / Mah fravrit berks." The same day, the image macro was submitted in a post titled "BERKS!" [1] which reached the front page of Reddit accumulating over 17,000 up votes within two weeks. The humorous trope of "retainer lisp" has been portrayed through various characters in popular TV shows and films, such as Beth from the animated series Total Drama Island (shown left) and Stan’s sister Shelly from the animated television series South Park (shown right).

Spread

On March 15th, 2012, the image macro was submitted to Funnyjunk [2] by user michellemc, receiving over 18,000 views in less than two weeks. The same day, it was posted to the Memebase site Derp [8] with the title "Thurrrrr So Scurrrrry." On March 16th, YouTuber Berks Gerl uploaded a video titled "Mah Fravorit Berks!", which featured the original image macro accompanied by a voice-over narration of the caption. On March 19th, Body Building [7] forums member Wilsbrah posted a thread titled "Gersberms!" with the original macro embedded in the post. Other forum members responded to the thread using incorrect English mimicking the caption. On June 4th, Redditor TycoBrahe submitted a post titled "Ermahgerd! Cluhrnet!", which included an animated GIF of Malena Ernman performing a rendition of the orchestral interlude "Flight of the Bumblee." Within 16 days, the post received over 8,700 up votes and 270 comments. On June 16th, Graphic Design Forum [23] member KitchWitch submitted a thread titled "Ermahgerd", which included several notable image macros from the series. The meme has continued to spread on Memebase [17] and Tumblr [18] under the tag "#ermahgerd." As of June 20th, 2012, the “Berks” Quickmeme [3] page has received over 4,200 submissions, the “Ermahgerd” Meme Generator [20] page has received more than 1,000 items and a Facebook [21] page for “Ermahgerd, Berks” has accumulated over 990 likes.